Strategy session cover key areas
Mission. Vision. Values
Trends. Market Analysis. Brand audit
Target audience and Insights
Brand
positioning
Communication messages
Action Plan and KPIs
How the process works
Brief
Research
Strategic Session
Strategy Report
We will develop a unique positioning to attract new customers.
We will define the target audience and write down the value proposition.
We will create a strategy and prepare a launch plan for the market.
We will unite employees around a common vision and a big brand idea.
Workshop facilitator
Hello! My name is Oleksandr. I'm an Entrepreneur and ex-Marketing and Strategy Director with a track record of developing well-known international and local brands, with innovative thinking and strong analytical skills.
Brands I have worked with - OTP bank, Adama Ukraine (agro), KEEP TALK Kazakhstan (online service), Ekolavka (retail), Illusion (coffee), Azmol (oils), Shymkent Brewery, Brewery No. 1, Umanpivo, Arasan Kazakhstan, Katerina Vlasyuk (lawyer), Tourist Club (tourism), Molokia (dairy), Lactonia (dairy), TSUM (retail), Baristy (coffee), President (dairy), Galetto (snacks), Zhivchik (beverages), Starokievsky kvass (beverages) Carlsberg, Tuborg, Holsten, Obolon, Zibert, Hike.
Oleksiy
I've known Alexander since he started paving his path from an in-house CMO into full scale brand strategy advisory. Alexander can offer a great value - as a service provider, partner and manager.
Arnaud
Alexander has a wealth of marketing strategy and execution experience. We worked together at Slavutich (Carlsberg Group Ukraine) on a plan that transformed the On-Premise marketing and sales, generating double-digit sales growth and a genuine brand-building tool. I recommend him highly to any company in need of marketing strategy consultancy and support.
Andrey
I was working with Alexander in Carlsberg Ukraine were he recommended himself as a strong and reliable marketing manager. Dedicated and solid in his approach, he is able to deliver against defined work plan targets in time and in full. He acts with an urgency, passion and always able to inspire his team and partners to reach the sky.